Which Digital Marketing Strategy is Most Popular?

Discovering hundreds of statistics and metrics from social media marketing, content marketing, lead generation, email marketing, SEO, sales and more can be overwhelming. Search engine optimization (SEO) is the process of optimizing a website so that when a potential customer searches through Google, Bing or other search engines, the web page appears at the top of search engine results pages (SERP). For example, if a brand sells monitor speakers for recording artists and they have a local store in Cleveland, Ohio, then SEO could be used to list the website by using appropriate keywords throughout the website, in page titles, in meta keyword and description tags, and in various headers throughout the page or site. This is not to say that the site or page should be spammed by keywords, that is, filled with keywords without relevant content.

Content is still king, and long gone are the days when Black Hat SEO tactics can be used effectively. Current tactics should include backlinks to the site of all brand presences on social media, and web pages should include relevant content. Content can be created on the subject, as in our example, a page that discusses the various types of monitor speakers and their use, with links to the various monitor speakers that the brand sells spread throughout the page (this is Content Marketing). Keyword and description meta tags continue to be used, but content relevance is more important today.

In addition, especially for localized businesses, having a Google business page, which puts a mark on Google Maps, as well as a Yelp business page, will help place a brand at the top of the listings. Social media marketing is when brands use their social presences such as Facebook, Instagram, LinkedIn or Twitter to target their customers. This is achieved through targeted marketing advertising campaigns, “like” campaigns and posts that offer special offers and discounts. Detailed demographic information about gender, ages, locations and onsite schedules can be used to target specific demographics and people.

Viral marketing is generally based on social media but unlike social media marketing; marketing is done by customers themselves since they spread information on various social networks about a product, service or brand with other people. Marketing is thought to be “viral” when it reaches the point where it is shared by the general public not just the brand's target audience. As you can see there are many digital marketing strategies available to market a brand. Brands can leverage their social media presence and use influencers to spread their message or they can use more traditional techniques such as email marketing and content marketing.

PPC and SEO are still extremely useful marketing strategies and mobile marketing has never played such an important role as it does today. Through a combination of these strategies digital marketers can promote a brand's products and services and convert potential customers into customers. Did you know that 72% of brands believe they have a successful digital marketing strategy? If you don't have a successful strategy or are creating your first marketing campaign you may be wondering how to create a winning marketing strategy. How long should your blogs last? The sweet spot has a length of 2,400 words; Google bots can easily crawl your blog bring out keywords and other essential factors to improve your search engine rankings.

Podcasts are only growing in popularity which is why Google's search algorithms try to transcend text to voice as well as videos and images. With these statistics it's no surprise that 70% of marketers invest in content marketing and 40% of marketers say that content marketing is an important part of their strategy. But should you go into content marketing blindly? 77% of companies have a content marketing strategy; in addition 78% of companies have a team of one to three content specialists so in short but together an effective team and strategy for your content marketing efforts are essential. Are customers looking at shop windows to find new products? With the advent of e-commerce they are introducing a search query into Google or another popular search engine which is why SEO is more essential now than ever for online stores.

As stated above text is essential for search engine results not only that but technical functions of the website are essential for SEO results such as hosting a fast loading and responsive website; mobile optimization is one of the main SEO tactics for businesses almost 25% of companies use it because 87% of Internet users in the U. S. UU. Not only that but 60% of customers contacted a business directly on their phones after finding the company in a search result even with the decline of brick-and-mortar stores local SEO remains essential; in addition 46% of shoppers confirm inventory online before visiting a store.

In fact 65% of Internet users aged 25-49 use voice search on voice-enabled devices at least once a day; ecommerce SEO is an effective tool for online store owners not only that but organic search generates majority of e-commerce sessions organic search caused 33% of shopping experiences compared to 32% caused by search; social media marketing is one of the best marketing strategies for all companies but with different social media platforms and strategies creating successful social media campaign can be difficult since Instagram is focused on visual content brands will want to promote their images and videos on Instagram; Instagram's video platform IGTV is also becoming more popular 28% of marketers include IGTV in their video marketing strategy; brands also benefit from using story feature and publishing content to their feed; Facebook has free tools used by 80 million small businesses some of them include Facebook groups used by 18% of marketers another benefit of Facebook marketing is diverse audience that Facebook attracts; in addition 51% of teens between 13 and 17 years old use Facebook.

Laurence Gaff
Laurence Gaff

Friendly twitter maven. Friendly social media lover. Total pop cultureaholic. Professional food scholar. Subtly charming bacon specialist. Hipster-friendly food trailblazer.