Is Marketing Still a Good Career Choice?

Marketing is an excellent career option for those who enjoy variety in their work. From optimizing websites to sending out email campaigns, to working on content and meeting with new technology companies, the possibilities are endless. A recent graduate entering the marketing profession is expected to have fundamental skills in digital marketing, business administration, and management. With high job satisfaction and continuing education opportunities, marketing is a great choice for those looking to make a career change.

Digital marketing is one of the fastest growing disciplines in the world and can help increase the value of your labor market. There are many careers that a marketer can take, from sales jobs offering commission and bonus opportunities to marketing careers with higher base salaries. With the field constantly evolving as different platforms are introduced, digital marketers don't need an academic education to succeed. They can be self-taught by reading, practicing, and listening to experts.

Digital marketers use a variety of mediums to reach their target audience, including targeted ads, social media, email marketing, and SEO. This is why marketing careers are in high demand and positions as market research analysts are expected to grow 20%. Advertising has changed significantly in recent decades and digital advertising has assumed a dominant role in digital marketing. When considering a career in marketing, it's important to do research on companies and what skills are specifically required for certain positions.

In addition to in-depth knowledge of the profession, successful marketers must understand other business disciplines as they work cross-functionally across the organization. Many digital marketers can work from home or part-time as a contract worker.

Laurence Gaff
Laurence Gaff

Friendly twitter maven. Friendly social media lover. Total pop cultureaholic. Professional food scholar. Subtly charming bacon specialist. Hipster-friendly food trailblazer.